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Bone Health: Vital for both women and men


If you’re 30+, you’re losing bone.

Both men and women will begin to lose 0.5–1% of their bone density or degree of bone mineralization per year starting around age 30. In women, the rate of loss will spike to 2–3% per year for the first 3–15 years following menopause.

Beyond bone health: The critical need for calcium

Calcium is a critical mineral that is important not only for bone health, but one that also aids muscle and nerve function, blood pressure regulation, blood clotting, cellular health, and the release of certain hormones. Calcium is even required for a normal heartbeat!

Not surprisingly, given this vital role, the body maintains a constant level of calcium in the bloodstream. To support this constant level, our bones also act as a storage bank for calcium. If blood calcium levels are low due to dietary intake, calcium is taken from our bones and used by the body — which over time can affect bone density.

The body also loses calcium through sweat, urine, cut hair and nails, so replacing this lost calcium on a daily basis is essential to prevent further removal of calcium from the bones.

Are you getting the right kind of calcium?

Not all calcium is created equal. The whole-food calcium in New Chapter’s ™Bone Strength Take Care™ is easily recognized and absorbed by our bodies because it’s plant-based. But the calcium in most conventional supplements comes from limestone – rocks. The body simply doesn’t recognize or absorb it in the same way.

Is Calcium enough?

Not even close. The body also needs sufficient levels of Vitamin K, Vitamin D and trace minerals in order for calcium to be utilized by the body to build healthy bones. Without sufficient natural Vitamin K2, calcium ends up in your arteries and soft tissues, where you don’t want it. And without sufficient Vitamin D, the body absorbs only a fraction of the calcium it normally would.

Think of Calcium as the bricks, and Vitamins K and D as the mortar. One cannot function properly without the other! Discover more!

With gratitude to our FIT4MOM® partners, you always receive 45% off New Chapter supplements and free shipping when you register at

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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